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Before And After Facebook: Importance Of Facebook Marketing Process To Build Up Brand Name
Most of the learning before the proliferation of Facebook and social networking happened through advertisements on TV. During the days of conventional media dominance, marketing was driven by power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.
Word of mouth happened on an one-on-one basis, where the dialogue would begin and end around a little group of people.
Now, a search on your favorite brand on Facebook may show a lot of conversations about the brand, that may depict user's positive or negative experiences with the brand. As opposed to the clandestine brand gossip of earlier days, the Facebook era ensures that discussions are documented and made easily available through social media sites.
Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world can not see it. The real image of the brand in people's minds appears aloud today by conversations on Facebook.
Facebook and Online Reputation
The power of Facebook has spread the scope of Word of Mouth beyond the good old conversation between friends. Today, each and every Facebook user is free to post his views on your brand. The true effect of this happens when these discussions appear in searches and influence people's opinion about the brand image.
This is where internet reputation, primarily on a widely accepted medium like Facebook, matters.
In a nutshell..
Managing an optimistic image of your brand requires you to expand your reach, more than you would do in case of classic media. The conversational nature of social media sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the regular medium, Facebook stores every conversation and makes it available through the search option for everybody who is interested to know more about your brand.
That is the reason why it is an essential part of any brand plan to feature positively on social networking websites, such as Facebook. Engaging consultants who've experience in managing brands through the new era of social networks is a growing practice which can help brands manage the new wave.
Get more information on the best Facebook training available.
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