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What Is Distressing The Network Marketing Industry ?
I got to thinking relating to this yesterday and thought I'd write a quick post about my opinion of why I think the network marketing failure rate is so high...Why Do People Relinquish?
In my humble opinion, network marketing provides tremendous opportunity for wealth creation for the normal person. The entrance fee to start your online business is inexpensive and the upside is excellent. The minimum entry fee is why many people who do not have the entrepreneurial drive get included. They are marked in by claims by companies of making gobs of money while the marketer is either sleeping or on the beach.
To succeed online, it takes work. I know...that's a word no one likes to hear! To give you an example, I received an email from one of my downline members lately who had received an email from his downline member. His downline member was doubting if the program she had joined was really going to work because she hadn't gotten any sign-ups in her 1 day of marketing! She was feeling that the program may be a scam! This, unfortunately, is the outlook of nearly all of "network marketers" and contributes greatly to the 97% failure rate and high erosion rates that we all the time hear about. This failure rate is the same with people commencing off-line businesses also.
Most people are just not cut out to run their own business. It's not in their make-up and that's OK. But, this makes the failure rate by chance more. I have no way of proving this but the failure rate of people who actually apply themselves and have a thrive-oriented mindset is much lower than 97%. Probably lower than 50%.
One more contributing cause is "The grass is always greener on the other side". This statement is rarely right. I've studied this hard-way throughout the years in my offline business life. The key is to find a business opportunity, or some, that you consider and that are legitimate, and work those programs. If you don't know how to market, study. That's what I'm doing with MLM Lead System Pro. I have been in sales and marketing for my whole 20 plus year career. Online network marketing is dynamic and we all need to learn as much as we can and apply what we study in our marketing hard works. If you educate yourself consistently, you will comprehend above 95% of your competition. Most people are either overwhelmed or too lethargic (sorry) to apply themselves.
Then, it is the sponsor's work to relay this information onto their members. I have been engrossed in some business opportunities where I never hear from my sponsor. These people will never be successful. No matter what your experience level, you need to educate, guide, and stimulate your downline. Sometimes this can be tough since they are not receptive but you still need to do it. This will come back to you ten-fold because your message will resonate with some.
Basically, it is my view that the failure rate in network marketing is raised by the people who shouldn't be in the business to begin with. With a negative outlook, there is no way to be flourishing. Without seeking out and following a proven system there is no way to be successful. For those who are giving true effort, and constantly educating themselves, I assure you that there is light at the end of the tunnel. Do not give up as this is a best business with plenty of room for everyone who wants to succeed. And make the lifestyle that they've forever dreamed of.
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